Last week was tricky for any web service that used a version of the OpenSSL
library vulnerable to CVE-2014-0160. The Heartbleed
SSL vulnerability shocked the world and was probably the Internet’s worst
wide-spread security flaw to date.
BusyConf’s Response to Heartbleed
BusyConf was using a version of OpenSSL that was vulnerable to Heartbleed at
the time of the announcement. The affected systems at BusyConf were protected
immediately with mitigation steps and later patched with new SSL keys and
certificates deployed as soon as it was safe to do so.
- April 7, 2014 10:24 UTC: BusyConf learned of Heartbleed vulnerability
affecting all OpenSSL v1.0.1a-f installations.
- April 8, 2014 01:31 UTC: Our hosting provider (Heroku/AWS) recognized
and started to implement mitigation steps to recognize and block the exploit
vector exposed by Heartbleed. This helped prevent attacks until further
security measures could take place.
- April 8, 2014 11:30 UTC: BusyConf requested re-issuance of our SSL
certificate. SSL Certificate authorities were overwhelmed with requests and
set expectations for delays.
- April 8, 2014 14:20 UTC: All of our hosting provider’s SSL endpoints
were fully patched to protect against the exploit.
- April 9, 2014 12:12 UTC: BusyConf received our new SSL certificate from
the certificate authority.
- April 9, 2014 13:45 UTC: BusyConf deployed our new SSL key and
certificate to all servers closing all known vulnerabilities originally
exposed by Heartbleed.
When each of our third party service providers announced that they also
patched the vulnerabiliity, just to be safe, BusyConf also changed all
relevant passwords and rolled all relevant API keys with each service
What You Should Do as an Event Organizer
While we have no evidence that the exploit affected any of our customer’s
data, to be safe, we recommend that customers update passwords with all secure
services that they use, including BusyConf. We recommend that everyone change
their BusyConf management passwords.
What You Should Do as a Conference Attendee
Because attendees do not store passwords with BusyConf, no action is necessary
for any attendees of conferences that use BusyConf to help manage their
It’s worth noting that sensitive credit card information is never passed to
BusyConf’s servers. All sensitive data is passed directly to our payment
processor. This helps us ensure the highest levels of the Payment Card Industry Data Security Standard to keep
your information as safe as possible.
We use several third party services to help manage the BusyConf platform. They
all have also made official Heartbleed announcements:
Planning your event can be stressful. Coordinating the budget, finding the venue and hiring an expert speaker are all important in the planning process.
If you are planning a conference soon, you may need to find guest speakers. Here are some resources to help you find the perfect speaker for your next event.
There is no shortage of professionals on this site, which is one of the most popular social networking sites online. Review profiles, participate in groups and read the content of your contacts to identify potential speakers for your next upcoming event. These professionals are often more than willing to consider speaking engagements.
This organization trains professional speakers and can connect you with professionals who specialize in public speaking. Booking a speaker can be done through their published directory. There are also local chapters of the National Speakers Association.
This site allows you to post a request for a speaker at your upcoming event. The site has thousands of speakers with completed profiles online for you to reach out to for your next event.
4. Look for certified speakers from leading organizations.
Organizations like Toastmasters, Certified Speakers Organizations and similar groups provide advanced certification training to their members. Consider learning more about local chapters in your area and look for available speakers.
5. Issue a call for proposals.
A call for proposals, also known as a call for abstracts, gives potential speakers the chance to directly submit their ideas for talks. This gives you a large pool of qualified speakers interested in speaking at your event. You can then assemble a review panel to review the proposals that are submitted.
Our tool, BusyConf allows organizers to set up a call for proposals and start receiving speaker proposals in less than 15 minutes.
Once speaker proposals are in, you can start rating and reviewing them to choose the best.
6. Reach out to your local Chamber of Commerce.
Business owners join these organizations to increase visibility for their brand or business in their area. The chamber may be another resources worth tapping into for your event.
7. Check niche professional organizations.
Regardless of the industry you are in, any professionals join industry organizations to build on their expertise. Members ofthese organizations often join these groups to take their careers to new heights, and are always looking for new opportunities, such as speaking at your event. Connect with these organizations to find knowledgable speakers.
These organizations sometimes use LinkedIn Groups to organize.
8. Use industry publications, both online and offline.
Guest bloggers are often looking for opportunities to expand their web presence and establish a reputation as an expert in a field. These guest bloggers showcase their expertise in their work. Sending an inquiry letter to a contributor may be an opportunity for you to connect with a speaker.
Use BuzzSumo to find influential publications in your industry and reach out to them.
9. Participate in online forums.
Forums are online communities designed to help people get information. In participating in these forums, you not only get the chance to learn and have questions answered, you also get more an opportunity to identify a potential speaker for your upcoming event.
Use Forum Finder to find forums in your industry to participate in.
10. Check your local university.
These institutions are often the first point of contact for finding an expert to weigh in on a subject or new study. Professors can also be ideal guest speakers in that they are skilled communicators and educators.
Many universities have a speakers bureau that connect conference and event organizers like you with professionals interested in speaking opportunities.
11. Look to nonprofits in your area.
Leaders in these organizations are often very active in the community and are comfortable speaking in front of audiences. Consider a local nonprofit as a potential resource for a speaker. This can also be a chance to add a chartiable component to your event.
12. Use your own network.
Your friends or colleagues may have recently attended a conference or community event. They may be able to refer you to a guest speaker that they have personally seen in action. This would be a great approach in that your referrer can tell you firsthand how they felt as an audience member at that event.
Once you have great speakers lined up for your event, check out our blog post on essential conference planning tips - speakers.
Conference speakers usually have a following in their field of expertise. This is a chance for you as a conference organizer to promote your conference. The easiest way to do this is to simply ask speakers to publish information about the event on their social media pages.
Publishing your speaker list on your website is also a simple method of promoting your conference through your speakers.
If you are using BusyConf’s conference management system, make sure attendees know that they can link directly to their session within the conference agenda. Here’s an example:
By empowering speakers to promote their own sessions, you also help them promote your conference. This also helps conference attendees engage with speakers before and after the event.
2. Organize a Conference with Multiple Tracks
If your event includes a mix of sessions on different topics, or sessions targeted at different skill levels, then organizing a multitrack conference might be a good idea.
Multi-track conferences allow you to have more speakers and give attendees more options as to what sessions to attend. Event engagement is also increased when attendees have the option of attending the session most relevant to them.
Another benefit of organizing a conference with multiple tracks is that your conference can provide a greater level of expertise.
Instead of having a single track on one broad topic, your conference can include multiple tracks that are more in-depth. For technical and academic conference, having relevant and in-depth sessions is a must.
3. Know What Equipment Speakers Need
One issue that a lot of events have to deal with is not having equipment that is compatible with speaker’s computers. Avoid the last minute scramble for cables or software by asking speakers what equipment and software they will need for their talks. You can do this by emailing speakers, asking speakers to fill out a survey, or by adding a custom form to BusyConf’s speaker proposal pages. Different venues have different audio/visual equipment, so ensure that your speakers know how their slides will be presented.
4. Appreciate Your Speakers
Speakers can make or break your event.
Whether your conference has good speakers or bad speakers, people will decide if your event is worthy of attending based on your speaker list.
Planning an event is hard work, and so is speaking in front of a large audience. These are all reasons why you should appreciate your speakers.
Appreciating your speakers simply means acknowledging their contributions to your event and having respect for their time.
While giving speakers free tickets for their colleagues, and reimbursing travel costs are common and expected ways of acknowledging speakers, another idea for showing speakers your appreciation is organizing a pre-conference meet up for speakers. This allows speakers to network with each other and even give each other tips for their presentations. At the conference, try and give speakers a great introduction to help them give their talk a good start.
5. Organize a Review Committee for Speaker Submissions
Handling a large number of incoming speaker proposals can get overwhelming, especially if you are using email or surveys to college session proposals.
To organize speaker proposals, use an abstract management tool like BusyConf to collect, rate, and review speaker proposals.
For larger conferences, try inviting reviewers with domain knowledge to help review speaker proposals and abstract submissions.
With BusyConf, you can invite reviewers and collaborate with them to choose the best speakers for your conference. Domain knowledge helps reviewers choose submissions based on their relevance to the conference’s topic.
6. Collect Speaker Information Early
As the conference planning process continues, you will eventually need speaker information and materials such as head shots, biographies, website links, and social media profiles.
Trying to get in contact with speakers at the last minute to collect this sort of information is a hassle, and a lot of the time, speakers are too busy to gather and send it to you.
Collecting speaker information and collateral early helps you with critical conference planning tasks such as creating a conference agenda and website.
You can follow up with accepted speakers to request collateral from them via email attachments, or use a conference speaker management tool to collect this information as speakers submit their talk proposals and abstracts. Collecting information such as job title, honors, company, website, and social media links is essential.
7. Help Speakers Succeed
While seasoned and professional speakers should have no trouble delivering a high quality presentation in front of a large audience, public speaking is still a daunting task for others.
Before the conference, send speakers resources such as videos or articles on becoming a great public speaker. They will appreciate this and your conference will benefit from better speakers.
Other options for ensuring the success of your speakers include sending speakers presentation templates or information about the conference attendees.
Event marketing is one method for promoting products and services. By
following a few best practices, a company can organize an event with a
successful return on investment. The point of event marketing is to
bring the right people together who want to hear your company messages.
This ensures that the event leads to future sales.
1. Determine the Business Goal
When planning an event, it’s important to know what you want the outcome
to be. High attendance can no longer be the main goal. Instead,
companies need to aim for a smaller, but targeted audience. You know who
your target market is after you decide on the topic and program for the
2. Market the Event
The only way to get the right audience is with advertising and marketing
about 40 to 60 days before the event. Direct mail works well for those
you know, but social media helps you to attract others who fit your
profile of the ideal customer. You have to announce the upcoming event
in press releases, through Twitter, Facebook, and LinkedIn, and with
emails. Using social media is a good way to being talking to attendees
about the event. Another way to advertise is by contacting influential
bloggersand other social media experts who write about your industry.
Inviting these people to the event will ensure coverage on popular
3. Focus on Engagement
At the event, the focus should be on engaging with people on a personal
level. The event allows for face-to-face meetings with customers and
prospects. Connection, engagement and interaction are the best ways to achieve
your event goals. One new trend in event marketing is having current customers
share their experiences with potential customers. These peer-to-peer
conversations have more meaning for prospects than receiving messages from the
company itself. The trick is recruiting customers willing to share their
positive experiences with people at events. Another important part of
engagement is having the sales people at the event
to answer questions, qualify leads, and sell the company’s products and
4. Following-up After the Event
It’s important to contact attendees after the event via emails, phone
calls or any other communication methods you feel are appropriate. It’s
also vital to continue the conversations about products and services
using social media. Companies need to stay in touch with event attendees
to increase sales. During follow-up conversations you need to make it
clear that you are available to help with purchases.
Event planning, whether it’s a convention, conference, or trade show, is
an effective way to meet with prospects, talk about company products or
services, and find qualified leads. Although marketing is essential for
a successful event, it takes place before, during, and, especially,
after the event. It’s is no longer just about advertising an event to
get a huge crowd. It’s now about the benefits an event offers a target
audience in order to achieve goals.
Planning an event whether it is organizing for a conference, seminar or
trade show involves many hours and varying degrees of skillsets to get
the job done successfully. Attempting to put together an event
without the necessary skills, time and resources, can cause the total cost of your event to go over-budget. Hiring a professional event planner will leave you with peace of mind knowing that the event will be highly organized and well run.
If your event will feature speakers, they will need equipment to enhance
their presentations. The list of available equipment is numerous and
setting up the equipment will be difficult if you are not familiar with
them. Planners can reach out to vendors and technicians they work with to
arrange for such things as hand and table microphones, projectors, video
recorders, dimming lighting systems and PA systems. If your event has
teleconferencing options, they can organize the necessary communication
Dining and Catering
It’s important to work closely with your caterer so they know what your
plans are for the event.The caterer will be familiar with the location of the
event and can plan an organized seating arrangement and layout of the
food. Chairs, tables, tablecloths, dishes and cutlery can all be taken
care of by the caterer, relieving you of all those stressful decisions.
Dietary needs will need to be taken care for vegetarian guests, and food
allergies will need to be taken into consideration when planning the
If you are planning a multi-day conference or trade show, out of town
guests will need a place to stay. An event planner can arrange
accommodations with local hotels or student housing at nearby campuses.
Planners are experienced in negotiating special rates for your attendees
and can block off rooms at hotels to ensure that no one is left without
somewhere to stay. They can also organize transportation of guests to and
from the event, especially if they are unfamiliar with the transportation
options in your area.
Event planners are very detail oriented and live by their to-do lists.
They can draw on their networking system and call upon
contractors, vendors and suppliers to make your event successful. And
most importantly, your guests will have a better event experience overall.
In this episode, we talk with Ryan McGeary CEO & Founder of BusyConf about conference registration, mobile event apps, HTML vs. native event apps and more.
Check out pThe EventTeEch Podcast](http://eventtech.co/) for more.
In today’s digital world, there’s no better means of marketing than the
internet. From webpage advertising to banners in apps, the internet has
revolutionized the way we get word about new ideas, products and events.
One of the best ways to market via the Internet is social media. If you
are running an event or show that you need to spread the word about,
social media can be a great outlet to reach people and fast. (Users of
social media essentially do the marketing for you with a click of the
share button and it’s free, too!) If you want to learn more about
marketing your event on social media, then check out the list below. It
contains 4 great ways to harness social media platforms in order to
promote your event.
1. Use photo and video sharing apps to give a sneak peek.
Some of the most popular social media sites today are photo and video
sharing apps like Instagram and
Vine. Instagram, owned by
Facebook, allows you to share photos and videos
with friends who follow you, and Vine, owned by
Twitter, allows you to share videos with friends.
Both Instagram and Vine are a great way to build excitement about your
event by sharing visual sneak peaks of what attendees can expect. Show a
clip of speakers rehearsing or photos of the decoration and setup.
Giving potential attendees a glimpse into what they might get if they
come will make them even more motivated to show up.
Long before your event, create a specific Twitter
for it. Include the hashtag in marketing materials and original
promotional material, and you can start generating buzz around Twitter
about it. Tweet regularly about the event with the hashtag, and people
will start checking Twitter to get updates and learn more. Retweets and
favorites on Twitter can also help spread the word to more people as
friends of those tweeting find out about your event.
3. Use LinkedIn
Particularly if you’re hosting a corporate or professional event (or an
online webinar), LinkedIn can be a great
resource for spreading the word about an event. Experts suggest posting
event details and a link to RSVP on your company’s page. Then, people
that check your company’s page can find out about the event or choose to
come, or they can share it with people they’re connected to who they
think will find relevant. You can also share info about the event with
related groups on LinkedIn; they are groups of professionals with common
interests, and will most likely all be drawn to the same event.
It might not be as popular as Facebook or Twitter, but
Meetup.com is a great way to promote an event
especially because everyone who is on it is looking for things to do and
people to meet. Connect with pre-existing groups of people and
communities on Meetup, and share your relevant event with them. Chances
are they will be interested in going, and many times you’ll be able to
entice an entire group that knows or attends events together.
Congratulations. Your event just went from being an idea to a real thing. You have a planning committee set up, maybe a few speakers and activities in mind, and a general overview of what you want your event to be.
You start looking into venues, equipment rentals, tools you need to plan your event, event marketing costs, and the dozens of other costs involved with planning an event.
You come to a realization: you need sponsors.
Sure, you can cut costs and go lean, maybe skip a few unnecessary items, but the reality is, most people are bombarded with a variety of different events they can attend. To put on a quality event that is worth attending, you need a sizable budget, and one of the most common sources of funding for events is sponsorship revenue.
The first step to courting sponsors for your event is to create a sponsorship prospectus, also known as a conference concept document.
The purpose of a sponsorship prospectus is to effectively communicate the value of sponsoring you event.
For sponsors, the value of sponsoring your event can come in the form of more customers, increased brand awareness, and/or an increase in community engagement. A potential sponsor’s goal when reading your sponsorship prospectus is to gauge whether your audience is relevant, large, and active enough to invest in it.
Having a good sponsorship prospectus is essential for any event trying to find sponsors.
The first page of your sponsorship prospectus should be a high level overview of your event with metrics on the event and the demographics of its attendees.
The statistics you should include depends on whether or not this is the first year the event has been held. If your event recurs annually, then you can use statistics from past events. The number of attendees, and demographics of those attendees, such as careers, age, education level, and geographic location, should be considered.
Metrics about the event, or the organization or team behind the event, are also important. Metrics that potential sponsors may be interested in include social media activity surrounding the event and the social media reach or popularity of the event organizers.
Use graphs and charts to communicate these metrics visually.
Showing off your event
The next page consists of the qualitative aspects of the event – how long the event has been running, the format of the event, topics covered, the target market of the event, and more information or short biographies of the event organizers.
It is important to frame the event description to appeal to sponsors. Show sponsors the opportunities they have to reach a certain demographic or target market, to influence a community, or be a part of something big.
It is also recommended that you include pictures of past events.
The final few pages of your sponsorship prospectus should communicate specific sponsorship information such as sponsorship levels and slots, along with pricing.
You can use sponsorship tiers, such as bronze, silver, and gold, where each tier includes a certain amount of sponsorship perks, such as free tickets, sponsor logos on banners, or sponsoring an after party.
Alternatively, you can present this information as à la carte sponsorship slots, where each sponsorship opportunity is sold separately. For example, sponsoring a talk would cost a certain amount, while sponsoring a drink-up would cost more. Having sponsorship slots allows sponsors to choose which aspects of the event they want to sponsor and allows the event organizers to have more sponsors.
Remember that the sponsorship prospectus is effectively a sales pitch, so it is important to include the reach of each sponsorship level or slot. For a sponsorship slot on the event website, this might be the number of visits the website receives.
After editing, reviewing, and maybe a few changes, your sponsorship prospectus is done. Except for one thing.
Sponsors need a way to pay you. You can have sponsors send a check by mail, or use event management software like BusyConf to sell sponsorships online.
P.S: If you’re looking for a way to make your event better and increase sponsorship revenue at the same time, BusyConf’s mobile event schedules have a banner that you can sell as a sponsorship slot. Contact us for more information at .
When you’re caught up in paying for advertising, handling your social
network accounts, and setting up an event, some marketing channels get
overlooked. Don’t forget about the on-site marketing tools you have,
such as your business blog. When an interested party finds out about
your event and wants more information than a tweet or Facebook update
provides, they head to your website. If you aren’t sure how to
effectively promote your event through your business blog, use a few of
these pointers to get you on your way.
1. Provide frequent updates on your event. Write about topics such
as the latest speakers you have lined up, the event venue, important
registration dates and reminders, behind the scenes information, and
related topics. Mix up the topics and space the posts out so you have a
steady stream of content directly relating to your event. You don’t want
to post three updates at once, then go a few days without anything at
2. Invite your readers to commentand give their input on your
event. Use a blogging script that makes it easy for readers to give you
feedback. You may be surprised at how useful the comments are,
especially in fixing problems you may have overlooked when you’re in the
middle of organizing your event.
3. Build authority for your event by posting about related industry
news and developments. You want to give your readers a reason to trust
that your event is worthwhile, so setting yourself up as an authority
figure in the field is important. Talk about current events and the
movers and shakers in your industry. This also gives you content not
directly related to your event, so you build a long term following on
your business blog.
4. Set your business blog up so it auto-posts to social networks with
each blog post. This not only automates the process, but also gives
you more content to work with on your social networking sites so you’re
killing two birds with one stone. If you’re using a popular blogging
script such as WordPress, you have several plugins available that take
care of this need. You may need a third-party app or custom solution if
you’re using a different type of content management system.
Don’t let your business blog languish when you’re preparing for an
event. Give your readers the information they need about the event, and
provide sticky and relevant industry content so they build trust in you
and are likely to have multiple visits to your site.
Although we all dream about planning events with a huge budget to work with, that’s rarely going to be the case. Occasionally, there is only a limited budget available, and as such, we must make the best of what is at our disposal.
Here are 5 ways in which to plan an event on a tight budget.
1. Establish the event type and then select the venue.
When it comes to choice of venue, you should stick very closely to your overall budget. The venue may well be your greatest expense, and therefore, you should make the final decision early within the planning process.
2. Do not be afraid to negotiate.
The art of negotiation is an integral part of your overall itinerary when you are planning an event. Never be afraid to try to negotiate, because the worst case scenario would be a simple “no.” Vendors tend to prefer working with clients who prove to be honest about their budget at the outset, so be upfront with them and do not shy away from full budget disclosure. It’s also possible that you might be able to avail lower rates with the site vendor by offering to advertise the venue during the actual event.
3. Seek the assistance an event planning expert.
By seeking the help of a colleague or a team that plans events professionally, you may be able to benefit from prices that would not have been available to you otherwise. After all, this could be their particular area of expertise, and they may well be familiar with vendors and other professionals who are able to provide goods and services that are within your pricing structure.
4. Utilize the resources you have to hand.
Using your team’s skills can be key to success. If you are unable to afford a professional event planner, do not shy away from soliciting help from fellow friends and co-workers. There’s a lot of work involved in planning an event, so requesting help from your team can prove to be particularly 5.
When appropriate, use social media to spread the word about your event. Use Twitter, Facebook and/or LinkedIn to gain free advertising. If your company has a list of subscribers, send out an email about your event. The more the word gets out there, the less pressure there will be on dealing with other marketing initiatives. Get inventive by using resources like Microsoft Office (PowerPoint, Publisher, or Word) in order to create flyers and invitations. Alternatively, outsource this to a local printing company that will offer to work within the confines of your budget.
When planning an event on a tight budget, the key to success is to stick rigidly to the account, and try to utilize any help which is freely available to you. Do not be afraid to negotiate on price, and consider hiring an expert event planner. Expert event planners may be costly, but they will radically cut your workload and may even save money overall.
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